Pop Mart's Big Bet: From Toys to Theme Parks and Movies

[music] >> This is Popland, a mini theme park located [music] inside Beijing's Chaoyang Park. Inside the gates, there are character performances, photo ops, and plenty of opportunities to shop. But behind the scene, an expansion plan is in motion with the hopes of turning this into this. A theme park may not be a particularly good business model for most commercial companies. But for our company, it's a huge dream for all of us. We all love the theme park very much, and we hope that we can really create a v ...