Whoop has LeBron – now it wants your mom

For the better part of a decade, Whoop sold itself as a secret weapon for serious athletes. LeBron James was convinced to slap on the company’s fitness band in Whoop’s first year. Michael Phelps came soon after. Other Whoop wearers include Cristiano Ronaldo, Patrick Mahomes, and Rory McIlroy. The message to the public? The world’s best performers track their bodies with this device, and you can, too.It has worked. Whoop, the Boston-based health wearable company that Will Ahmed founded in his senior year at ...