Carrefour becomes first European retailer to offer shopping on ChatGPT

Carrefour has introduced a new AI-powered grocery shopping service on ChatGPT, becoming the first major European retailer to integrate its full product offering directly into the chatbot interface. The move reflects a wider shift towards “AI shopping” and conversational commerce, where consumers use generative AI tools to search, plan, and purchase goods. Users in France can now interact with ChatGPT to find recipes, check product availability, build a shopping basket, and select delivery options before c ...