Chang Jiang Shang Bao·2026-03-29 23:47Core Insights - In 2025, Great Wall Motors achieved a record high revenue of 222.82 billion yuan, marking a 10.20% year-on-year increase, while net profit decreased by 22.07% to 9.87 billion yuan [1][5]. Financial Performance - The company reported a net profit of 9.87 billion yuan, down 22.07% year-on-year, and a non-recurring net profit of 6.06 billion yuan, down 37.76% [5]. - Sales expenses reached 11.27 billion yuan, an increase of 43.93%, marking the first time they exceeded 10 billion yuan [6]. - Research and development expenses also surpassed 10 billion yuan, totaling 10.43 billion yuan, with a year-on-year growth of 12.13% [7]. Sales and Market Position - Overall sales for Great Wall Motors in 2025 reached 1.32 million units, a 7.33% increase year-on-year [11]. - The Haval brand sold 758,600 units, up 7.41%, while the Ora brand saw a significant decline, with sales of 48,300 units, down 23.68% [11]. - The company aims for a sales target of at least 1.8 million units in 2026, requiring a growth rate of approximately 36% [12][13]. Brand Strategy and Transformation - The Ora brand is undergoing a strategic transformation, shifting from a focus on "refined women" to targeting "global young urban dwellers," expanding from a pure electric brand to a full-power coverage brand [4][12]. - The company plans to adopt a new naming convention for the Ora brand, moving away from the "cat series" to a "brand + number" format [12]. International Expansion - In 2025, Great Wall Motors achieved overseas sales of 506,800 units, a year-on-year increase of 11.60%, with cumulative overseas sales exceeding 2 million units [10][13]. - The company has established a sales network covering over 170 countries and regions, with more than 1,500 channels [13].