Guess taps Stray Kids star Hyunjin for latest spring/summer 2026 campaign drop

Guess has unveiled the second drop of its global spring/summer 2026 advertising campaign, with Stray Kids member Hyunjin fronting the brand’s latest push to refresh its denim heritage for a new generation.The fashion retailer said the campaign marks a further step in its “next chapter”, reframing its American denim legacy through a bolder and more expressive creative direction aimed at younger consumers.Hyunjin, who was recently named a global brand ambassador for Guess, takes centre stage in the new campai ...