Xin Lang Cai Jing·2026-03-30 12:26Core Viewpoint - The company, as a leader in China's duty-free industry, is expected to benefit from the new offshore duty-free policies, the operation of Hainan's customs closure, and its deep partnership with LVMH, which strengthens its dominant position in the duty-free business and expands its channel network, providing ample momentum for performance recovery [1] Industry and Company Analysis - Offshore duty-free shopping has become the core growth driver of China's duty-free industry since the introduction of the Hainan offshore duty-free policy in 2020, with shopping amounts reaching a peak of 49.5 billion yuan in 2021, followed by a decline due to changes in the consumption environment and stricter regulations [2] - In November 2025, the upgraded Hainan offshore duty-free policy led to a 27.1% year-on-year increase in shopping amounts, indicating a gradual recovery in the industry [2] - The company achieved revenue of 39.86 billion yuan and a net profit of 3.05 billion yuan in the first three quarters of 2025, with duty-free sales accounting for 72.6% of total revenue, primarily driven by Hainan's offshore duty-free business [2] Key Assumptions - The continuous adjustment and upgrade of Hainan's offshore duty-free policies, along with the ongoing expansion of the company's channel network, are expected to lead to a turning point in core business [3] - Duty-free product revenue growth is projected to be -1% in 2025, +17.0% in 2026, and +14.0% in 2027, with gross margins of 39.7%, 39.8%, and 39.8% respectively [3] - Revenue growth for taxable products is expected to be -10.0% in 2025, +6.0% in 2026, and +3.0% in 2027, with gross margins of 13.5% for 2025 and 13.6% for 2026 and 2027 [3] Differentiated Market Insights - Despite market concerns about intensified competition and the recovery of outbound tourism diverting duty-free consumption, the company benefits from clear policy support and a series of favorable duty-free policies [4] - The acquisition of DFS and LVMH's investment are transforming the company from a license-dependent model to a brand resource platform, solidifying its leading position [4] - The average spending per person in Hainan's offshore duty-free shopping increased by 23.0% to 6,754 yuan in the first half of 2025, driven by an upgrade in product structure [4] - The recovery of domestic consumption and inbound/outbound passenger flow is expected to bring incremental growth to China's duty-free market, with the company poised to benefit first [4] Catalysts for Stock Price - Continuous release of policy dividends and strong growth in offshore duty-free sales [5] - Ongoing openings of new city duty-free stores, expanding network coverage [5] - Accelerated recovery of inbound and outbound passenger flow, releasing elasticity in port duty-free business [5]