Jeffs’ Brands (US:JFBR) Globenewswire·2026-03-30 12:55Core Viewpoint - The company has officially changed its name from Jeffs' Brands Ltd to Nexera Technologies Ltd, reflecting a strategic shift towards advanced technologies and homeland security solutions [1][2][3] Company Rebranding - The name change is effective as of March 26, 2026, and the company's ordinary shares will begin trading under the new ticker symbol "NEXR" on March 31, 2026, replacing "JFBR" [2] - The rebranding initiative is part of a strategic repositioning to focus on homeland security technologies, AI-driven solutions, and advanced detection systems [2][3] Leadership Statement - The CEO of Nexera, Eliyahu Zamir, stated that the rebranding represents a significant milestone in the company's transformation and ambition to become a leading technology platform addressing global security challenges [3] Subsidiary Operations - The company is expanding its technology and security footprint through its subsidiary KeepZone AI Inc., which focuses on AI-driven threat detection and advanced screening technologies [4][6] - KeepZone AI Inc. is dedicated to distributing AI-powered homeland security technologies, including perimeter intrusion detection and counter-UAS systems [6] Legacy Operations - The company has divested its legacy consumer products operations, selling them to Fort Technology Inc. in July 2025, while retaining a controlling equity interest [6] - Ongoing e-commerce activities are maintained through other subsidiaries, primarily focused on data-driven online retail [6]