Meitu 2025 Annual Results: Adjusted Net Profit Surges 64.7% YoY to a Record RMB 965 Million, Driven by AI Transformation

Core Insights - Meitu's adjusted net profit for 2025 reached a record RMB 965 million, marking a 64.7% year-over-year increase, driven by the integration of AI technology into its product offerings [1] - Total revenues from continuing operations surged 28.8% year-over-year to RMB 3.86 billion, with the core business segment generating RMB 2.95 billion, reflecting a robust 41.6% year-over-year growth [1] Revenue and Profit Growth - The significant revenue and profit growth were primarily attributed to the rapid adoption of AI Agents within Meitu's product portfolio, resulting in a notable increase in global paying subscribers [1][2] - The productivity tools segment achieved a subscription rate of 9%, up 3.1 percentage points year-over-year, with paying subscribers growing to 2.16 million, a 67.4% year-over-year increase [3] Leisure Product Segment Performance - The leisure product segment, which includes the Meitu app, BeautyCam, and Wink, saw paying subscribers grow by 30.3% year-over-year to 14.75 million, leading to a subscription rate of 5.9% [4] Globalisation Strategy - Meitu's globalisation strategy made significant strides, with monthly active users (MAU) outside Mainland China surpassing 100 million, a 6.3% year-over-year increase [4] - International paying subscriber growth accelerated in the latter half of 2025, particularly in high-ARPU regions such as Europe, the Americas, and East Asia [4] AI Technology and Industry Recognition - Following the development of its large vision model, Meitu shifted its R&D focus towards vertical-specific model training and application-level optimization, with total R&D expenses increasing by 3.8% year-over-year [5] - Meitu ranked first in the photo, video, and design category on Andreessen Horowitz's "Global Top 50 Gen AI Mobile Apps" list, with four apps featured [6]