Marriott International(US:MAR) Prnewswire·2026-03-31 05:15Core Insights - Marriott International and the Leali family have announced a joint venture to integrate the luxury wellness brand Lefay into Marriott's portfolio, marking Lefay as the first brand solely focused on luxury wellness within Marriott [1][5][6] Group 1: Joint Venture Details - The collaboration aims to combine Lefay's holistic wellness approach with Marriott's global reach and the Marriott Bonvoy loyalty platform [1][5] - Lefay, founded in Italy in 2006, is recognized for its immersive resorts and proprietary Lefay SPA Method, which merges scientific research with holistic wellness traditions [2][3] - The Lefay portfolio currently includes two award-winning resorts in Lago di Garda and Dolomiti, with three additional properties under development in Tuscany, Southern Italy, and the Swiss Alps [3][5] Group 2: Strategic Goals and Vision - The partnership is designed to enhance Marriott's luxury wellness offerings, appealing to a growing global audience seeking transformative travel experiences centered on health and longevity [6][7] - Lefay's properties are eco-resorts that emphasize architectural harmony with nature, sustainable materials, and wellness programs integrating movement, nutrition, and preventative health [4][7] - The collaboration aims to preserve Lefay's distinct identity and Italian heritage while supporting its long-term growth through carefully selected destinations [7]