Zheng Quan Ri Bao Wang·2026-03-31 13:44Core Viewpoint - Great Wall Motors' Tank brand is positioned as a global luxury off-road SUV, emphasizing its commitment to advanced technology and user-centric design [1] Group 1: Brand Positioning and Value - The Tank brand adheres to the value proposition of "Iron Man's Tenderness," aiming to establish itself as a reliable and leading global off-road technology expert [1] - According to the China Automobile Circulation Association's report, the Tank brand boasts a three-year resale value rate of 60%, leading among domestic brands, indicating strong market and user recognition of its brand value [1] Group 2: Product Development and Features - Since 2025, models such as Tank 400 and Tank 500 have been equipped with industry-leading intelligent driving assistance systems and smart cockpit features, continuously enhancing product experience and brand strength [1] - The company is focused on transitioning the Tank brand from professional off-road to high-end luxury, broadening its market appeal [1] Group 3: Competitive Performance and Future Strategy - The company has achieved notable success in top domestic off-road events, including the T2.E New Energy Group championship at the 2025 China Rally, showcasing the technical strength of the Tank brand [1] - Moving forward, the Tank brand will continue to build its competitive edge in the global luxury off-road market, grounded in technology and centered around user needs [1]