Core Viewpoint - Helen's (09869) reported a revenue of RMB 539 million for the year ending December 31, 2025, representing a year-on-year decrease of 28.34%, while achieving a net profit attributable to shareholders of RMB 33.95 million, marking a turnaround from losses [1] Financial Performance - The company's gross profit margin at the store level for 2025 was 73.77%, an increase from 2024 [1] - The gross profit margin for Helen's proprietary beverages rose from 76.6% in 2024 to 79.8% in 2025, driven by improved supply chain capabilities and popular new product launches [1] - Revenue from Helen's proprietary products accounted for 72.4% of total revenue in 2025, up from 70.5% in 2024 [1] Store Network Expansion - The total number of stores increased from 560 at the end of 2024 to 576 by the end of 2025, with further growth to 578 by March 19, 2026, maintaining a leading position in the industry [1] - The company continued to expand its tavern network through the "Hi Beer Partner" program [1] Future Outlook - The company plans to solidify and expand its direct store network while developing a franchise store network through the continuously optimized "Hi Beer Partner" model [1] - There will be a focus on enhancing supply chain integration management and creating spatial environments, alongside exploring new models like the "third space" to continuously create new value for consumers [1]
海伦司(09869)发布年度业绩 股东应占溢利3395.4万元 同比扭亏为盈 门店净增16家驱动业绩改善