Kering: Kering and L'Oréal complete their strategic alliance

Core Viewpoint - Kering and L'Oréal have finalized their strategic alliance in the beauty sector, which includes L'Oréal's acquisition of Kering Beauté and the signing of beauty and fragrance licenses for Kering's iconic brands [2][3]. Group 1: Strategic Partnership Details - The agreement confirms L'Oréal's acquisition of Kering Beauté, which includes the House of Creed, and establishes beauty and fragrance licenses for Kering's iconic Houses [3]. - The transaction is valued at €4 billion, paid in cash, with L'Oréal also agreeing to pay royalties to Kering for the use of the licensed brands [4]. Group 2: Leadership Statements - Kering's CEO, Luca de Meo, emphasized that the alliance will leverage L'Oréal's expertise to accelerate the development of fragrances and cosmetics for Kering's Houses, enhancing their potential in this category [4]. - L'Oréal's CEO, Nicolas Hieronimus, expressed that this partnership strengthens L'Oréal's position as a leader in beauty and luxury, aiming to unlock growth potential for the iconic brands over the next fifty years [4]. Group 3: Company Background - Kering is a global luxury group with a portfolio that includes brands such as Gucci, Saint Laurent, and Bottega Veneta, generating revenue of €14.7 billion in 2025 and employing 44,000 people [5].