L’Oréal completes the acquisition of Kering Beauté within the framework of its strategic alliance with Kering

Core Insights - L'Oréal has completed the acquisition of Kering Beauté, which includes the House of Creed and exclusive licenses for Bottega Veneta and Balenciaga brands for fifty years [1][2][3] - This acquisition is seen as a significant milestone for L'Oréal Luxe, enhancing its leadership in the luxury beauty sector [3] Company Overview - L'Oréal has been a leader in the beauty industry for over 115 years, focusing on fulfilling global beauty aspirations with a commitment to sustainability [4] - The company generated sales of 44.05 billion euros in 2025, supported by a workforce of over 95,000 employees and a strong geographical presence [5] Strategic Partnership - The partnership with Kering is expected to accelerate the development of fragrances and cosmetics for Kering's iconic brands, leveraging L'Oréal's expertise [3][2] - L'Oréal and Kering are also exploring joint ventures in wellness and longevity, indicating a broader strategic collaboration [2]