Roku Subscription Streamer Howdy Introduces Stand-Alone Mobile App

Roku‘s low-priced, commercial-free movie streaming service Howdy has rolled out a stand-alone mobile app. The subscription streamer, which launched last summer, is a somewhat counter-intuitive move for the ad-revenue-focused Roku. The premise of the service, which offers library film titles without ad breaks, is that viewers can be enticed to include it in their consideration set due to its $2.99 monthly price, which is well below the going rate for the vast majority of streamers. Before Tuesday’s mobile l ...