Levi Strauss & Co Welcomes Anita Fung as New MD to Boost Greater China Operations

Group 1 - Anita Fung has been appointed as the Managing Director for the Levi's brand in Greater China, a key strategic market for the company, marking an important step in their long-term growth plans [1][4] - Fung will oversee commercial operations across all channels in Greater China and will report directly to Gianluca Flore, the Chief Commercial Officer [2][7] - The Greater China market is central to Levi Strauss & Co.'s global growth strategy, and the company aims to strengthen its position in this highly competitive region [8] Group 2 - Anita Fung brings 20 years of experience in the Asia-Pacific region, having held senior positions at luxury fashion brands such as Burberry and Alexander McQueen [3][6] - The appointment of Fung is part of the company's ongoing efforts to enhance its direct-to-consumer strategy [2][4] - The company also appointed Hiren Gor as Managing Director for the South Asia, Middle East, and Africa (SAMEA) region earlier this year, indicating a broader strategic focus on key markets [5]