Tims China Launches Collaboration with DiDi to Expand Customer Base

SHANGHAI, China, Dec. 21, 2023 (GLOBE NEWSWIRE) -- TH International Limited ("Tims China" (Nasdaq: THCH)), the exclusive operator of Tim Hortons coffee shops and Popeyes restaurants in China, has partnered with ride-hailing company DiDi Chuxing ("DiDi") as part of a brand-building campaign. This new partnership focuses on cross-brand and cross-channel marketing, leveraging Didi's large customer base to bolster awareness of the Tims China brand. DiDi app users who hailed rides between November 27 and Decembe ...