Peloton partners with TikTok to offer short-form fitness classes, other content

Peloton launched a partnership with TikTok on Thursday as part of its strategy to change its public perception and attract a broader array of customers as sales and profits fall. The partnership will create a new fitness hub on the social media platform dubbed "#TikTokFitness Powered by Peloton." It will feature short-form fitness videos, longer live classes, content from Peloton's instructors and collaborations with TikTok creators. It comes about six months after Peloton rebranded itself as a fitness comp ...