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Online holiday spending jumps nearly 5% to new record, Adobe Analytics says
AdobeAdobe(US:ADBE) CNBC·2024-01-04 13:11

Online spending rose 4.9% year over year, setting a record for e-commerce during the holiday season, as shoppers pounced on discounts and leaned on buy now, pay later to cover more of their purchases, according to Adobe Analytics.Sales totaled $222.1 billion on retailers' websites and apps from Nov. 1 to Dec. 31, according to Adobe.Adobe's data covers more than 1 trillion visits to U.S. retail websites, 100 million unique items and 18 total product categories.This year, more purchases rather than higher pri ...