Peloton Teams Up with TikTok To Create Fitness Hub
Peloton(PTON) Investopedia·2024-01-04 19:55Key TakeawaysPeloton Interactive Inc. struck a deal with TikTok to provide workouts and other fitness-related content on the social media site.Peloton will have a dedicated, co-branded hub on TikTok where customers can find its offerings.The move is part of Peloton's effort to reposition itself as the booming demand for its stationary bikes during the COVID-19 lockdowns has faded.Shares of Peloton Interactive Inc. (PTON) took off Thursday as the connected fitness company said it was partnering with social m ...