CVS Pharmacy Launches Simplified, Two-Tiered Loyalty Program

CVS Pharmacy, the retail division of CVS Health, simplified its loyalty program by consolidating it into one membership with two tiers.With both tiers of the ExtraCare program, CVS Pharmacy will offer in-store savings, online sales and personalized deals that will be emailed or texted to members, the company said in a Thursday (Jan. 4) press release.“ExtraCare is a long-standing leader in the loyalty program industry, and this evolution will allow us to provide even greater simplicity to our members while p ...