Peloton partners with TikTok, and shares race 14% higher
Peloton(PTON) Market Watch·2024-01-05 02:43
Peloton Interactive Inc. shares surged Thursday after the connected-exercise platform announced an exclusive partnership with TikTok.The deal will create a dedicated Peloton hub on the video-based social network with custom Peloton content, the companies said in a joint statement. TikTok users will be able to access live Peloton classes, instructor series, celebrity collaborations and more. The hub will be available in the U.S., Canada and the U.K.“Our team is excited to complement TikTok’s already burgeoni ...