Frito-Lay Pops Off Confetti-filled Campaign with a Trio of Football Legends to Give Fans a Taste of the Super Bowl

The campaign features a new television commercial starring football legends Rob Gronkowski, Marshawn Lynch and Troy Polamalu as they rediscover the taste of victory – but this time with a chip-inspired twist. The former Super Bowl champions—with a combined seven Super Bowl victories between them – experience confetti bursting from bags of Lay's®, Cheetos® and Tostitos®. The pop of confetti transports them right back to the feeling of celebrating on football's biggest stage. "More than 90% of football fans ...