Hilton Unveils Name for New Long-Stay Brand: LivSmart Studios by Hilton

Core Insights - Hilton has launched a new extended-stay hotel brand named LivSmart Studios, targeting long-stay guests with over 350 deals currently in negotiation [1][2] - The brand aims to fill a market gap for guests staying 20 nights or more, positioning itself as a disruptive force in the extended-stay segment [2][4] - The first LivSmart Studios hotel is under construction in Kokomo, Indiana, with an expected opening in late summer 2024 [3] Company Overview - Hilton operates a portfolio of 22 brands with nearly 7,400 properties and over 1.1 million rooms globally [6] - The company has a strong focus on innovation to meet the evolving needs of travelers, as highlighted by the introduction of LivSmart Studios [2][4] - Hilton Honors, the company's loyalty program, offers members various benefits, including discounts and flexible payment options [3][6] Brand Features - LivSmart Studios will feature a modern design with inviting exteriors, spacious studio apartment-style accommodations, and essential amenities for long-stay guests [2][4][5] - Key elements include a fully equipped kitchen, ample storage, and a nontraditional lobby experience designed for convenience and comfort [2][4] - Outdoor gathering areas with fire pits and grills will enhance the community feel for guests [5]