New Research from FreeWheel's Viewer Experience Lab and MediaScience Reveals Actionable Insights for Optimizing Viewer Experience and Brand Impact

LAS VEGAS--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, released new findings from its Viewer Experience Lab initiative. The report, Designing a Better Ad Pod, explores how publishers can optimize the quantity and frequency of ads in an ad pod to improve viewer experience and brand results. The new findings come at a time when content continues to fragment across streaming platforms, making it imperative for content owners to focus on improving ...