Uber Makes Strides Toward Super App Status by Shuttering Drizly

For companies with super app ambitions, consolidation is a key strategy.Forging a seamless connection of experiences — even if they’re disparate experiences — demands some components be readily in place:A digital front door. A linking up of back-end systems, a matching of supply and demand, meeting digitally on a platform.After three years and $1.1 billion, news that Uber would shutter Drizly, its alcohol delivery service which had been operating independently within Uber’s operations, signals a bit of a sh ...