PIZZA HUT® RELEASES REPORT ON 2024 PIZZA TRENDS: DEMAND REMAINS HIGH FOR SWEET & SPICY OFFERINGS & THIN CRUST NO. 1 CRUST PREFERENCE IN U.S.
Yum!Yum!(US:YUM) Prnewswire·2024-01-18 12:02

Core Insights - Pizza Hut anticipates 2024 will feature a rise in spicy flavors and toppings, with a focus on sweet and spicy pizza offerings, particularly the introduction of Hot Honey Pizza and Hot Honey Wings [1][2] Consumer Trends - On average, individuals consume pizza three times a month, with North Dakota leading at 3.5 times. The average consumption is approximately 8 slices monthly, with Wisconsin consuming the most at 10 slices [3] - 47% of consumers prefer large pizzas, leading to an annual consumption of 288 slices per person, equivalent to 480 gallons [3] Crust and Sauce Preferences - Thin crust is expected to grow in popularity, currently preferred by 28% of consumers, followed by stuffed crust (20%) and thick crust (14%) [4] - Ranch is the most popular dipping sauce at 38%, followed by garlic sauce (27%) and hot sauce (8%) [4] Flavor and Topping Trends - Sweet and spicy pairings on menus have increased by 38% in the last year, with hot honey projected to be a leading flavor by 2027 [5] - Pepperoni remains the top meat topping at 42%, while consumers are open to trying unusual toppings like pineapple (44%) and chili peppers (21%) [5] Consumer Habits - 31% of survey participants plan to eat more pizza in 2024, with Fridays being the most popular day for orders at 47% [7] - Cold leftover pizza is favored by 74% of people, and 23% frequently pair wings with their pizza orders [7] Survey Methodology - The insights are based on a random double-opt-in survey of 5,000 American adults conducted by OnePoll between December 22, 2023, and January 5, 2024 [8]