CVS Loyalty Chief Says Program Overhaul Driven by Consumer Desire to Keep It Simple

Loyalty programs have become a ubiquitous part of the retail landscape, offering consumers enticing rewards and incentives for sticking with their favorite brands. However, as retailers expand their offerings, the proliferation of multiple loyalty programs can complicate the consumer experience and pose challenges for both customers and retailers. CVS Pharmacy, the retail division of CVS Health, acknowledged this challenge and responded by streamlining its ExtraCare loyalty program. The recent move involved ...