Dollar General Hopes Consumers Will Smell Value in New Fragrance Line

As Dollar General aims to infuse a breath of fresh air into its shopping experience, it’s venturing into personalized collections, including the aromatic debut of Club92 in partnership with Slatkin + Co.This initiative aligns with the growth of the global home fragrance market, which was valued at $7.2 billion in 2022 and is projected to grow at a CAGR of 5.16%, reaching $9.7 billion by 2028.“With a continued value-focused consumer, we recognize our shoppers seek savings and quality. We are proud to listen ...