Taste the Celebration: Frito-Lay Offers One Fan the Chance to Launch the Confetti for the Winning Team at Super Bowl LVIII

"At Frito-Lay, our fans are at the center of everything we do – and we're always dreaming up new and exciting ways to heighten the game-watching experience during the biggest sports moments of the year," said Brett O'Brien, chief marketing officer, PepsiCo Foods North America. "The joy that comes with the Super Bowl confetti drop is truly unique. We loved bringing this feeling to life in our Taste of Super Bowl campaign and now will let one of our fans be the one to kick off the celebration at Super Bowl ...