IPG Names Lisa De Bonis CEO of Huge

Company Overview - Interpublic Group (IPG) announced the appointment of Lisa De Bonis as the new CEO of Huge, succeeding Mat Baxter who led the company since 2021 [1] - Huge is a creative consultancy that focuses on technology and creativity, helping brands solve complex problems through innovation [1][2] - The company has launched results-based work for major brands including M&M'S, McDonald's, and Google over the past year [2] Leadership Transition - Lisa De Bonis was previously the Chief Product Officer at Huge, where she played a key role in the company's transformation and development of AI-powered products [1] - Mat Baxter's departure is due to personal reasons, as he relocates back to Australia [1] - Philippe Krakowsky, CEO of IPG, emphasized De Bonis's digital-first thinking and global experience in digital marketing as essential for continuing Huge's transformation [1] Financial Performance - Interpublic Group reported total revenue of $10.93 billion in 2022, indicating a strong financial position within the marketing solutions industry [2]