P&G(PG) Businesswire·2024-01-24 15:00Core Insights - Febreze has launched its third annual Scent of the Year, named Romance & Desire, aimed at enhancing connections among individuals in 2024 [1][2] - The scent combines pink rose petals and Champagne, designed to create an atmosphere of beauty, elegance, and intimacy [1][3] - The product is available in various forms, including air fresheners and plug-ins, with a price range of 9.99 [3] Company Overview - Febreze, launched by Procter & Gamble (P&G) in 1998, is recognized for its ability to provide fresh scents and eliminate tough odors [4] - The brand continues to grow rapidly within P&G's portfolio, focusing on innovative products that cater to consumer needs [4] - P&G operates in approximately 70 countries and offers a diverse range of trusted brands [5]