Shopify Stock Is Down 54% From Its Highs. Should You Buy It in 2024?

Shopify (SHOP 0.47%) stock gained 124% in 2023, but even at the current price, it remains 54% off of its all-time highs. The e-commerce superstar is reporting high growth and improving profitability. Is it too late to buy, or can it soar higher in 2024?Internal and external tailwindsShopify has carved out a wide niche as a leading business-to-business e-commerce platform. It only places fourth globally, but it has a strong lead in the U.S. market, with nearly a third of total market share. Shopify continues ...