Miniso, The Next Chinese Super Brand On A Mission To Bring Joy

Pretty in pink: Miniso opened a flagship store in December at 100 Oxford Street, London, havign ... [+] already established 20 U.K. stores.getty While Chinese fast fashion retailer Shein has taken the global apparel industry by storm, and increasingly dominated the headlines, another Chinese lifestyle brand has been expanding at breakneck speed from seemingly nowhere.It launched its latest flagship in Hong Kong this week but visitors to Times Square in New York and Oxford Street in London might already be f ...