Levi is rolling out ‘tech pants' and other new products this year. But will retailers want them?

With a rough 2023 in the rearview, Levi Strauss & Co. this year is trying to tackle its problems with new pants.That includes pants with lighter-weight denim; pants for women that can be worn as high-rise or low-rise; and even non-denim pants that management, during Levi’s LEVI, +1.27% earnings call on Thursday, referred to as a “tech pant” for men with “moisture control and 360 mobility.” The company also plans to expand its offerings of Performance Cool pants intended to keep the wearer cool and dry on ho ...