P&G(PG) Businesswire·2024-01-29 14:00Core Insights - Dawn® is partnering with NFL legend J.J. Watt for a promotional campaign during Super Bowl LVIII, offering a chance for fans to win a dishwashing experience with Watt and $1 million worth of Dawn Platinum products [1][2][3] Company Overview - Dawn is recognized as North America's 1 dish liquid and has been a trusted product for over 45 years, particularly in wildlife rescue efforts to clean oil-affected birds [4] - The brand has been upgraded to Dawn Platinum, which is noted for its effective grease removal capabilities [2][4] Promotional Campaign Details - The campaign allows fans to claim a bottle of Dawn Platinum EZ-Squeeze and enter for a chance to win an all-expenses-paid trip to a "wash party" with J.J. Watt [2][3] - The promotion runs from January 29, 2024, to February 16, 2024, and is open to legal residents of the contiguous U.S. aged 21 and older [3] Industry Context - Procter & Gamble, the parent company of Dawn, has a strong portfolio of trusted brands and operates in approximately 70 countries worldwide [5] - The International Bird Rescue organization, which collaborates with Dawn, has responded to over 250 oil spills and cared for more than 160,000 birds globally [6][7]