Gatorade Partners with DJ Khaled to Launch Free Membership Platform, Gatorade iD
The first-ever "Gatorade x DJ Khaled" capsule collaboration released via Gatorade iD signals the next phase of the brand's digital transformationCHICAGO, Jan. 31, 2024 /PRNewswire/ -- Today, Gatorade ushers in a new digital era with the official launch of their free and personalized membership platform, Gatorade iD. To coincide with the launch of the platform, Gatorade has partnered with DJ Khaled to release the "Gatorade x DJ Khaled" capsule collaboration. The collaboration is the first in a series of Gato ...