Walmart, Maybelline Use AR to Foster Shopper Confidence

Retailers are embracing augmented reality (AR) to improve consumer experiences, leave a lasting impact, foster greater confidence in the brand, and ultimately encourage purchases. This is critical in the turbulent sea of inflation and shifting consumer sentiments. Walmart’s approach is aimed at a specific category of products. Starting next month, customers shopping online can virtually try on over 750 pairs of eyeglasses, gaining a realistic preview of how the glasses will appear on them, as if they were l ...