极客公园·2024-02-02 07:32Core Insights - Meituan announced a major organizational restructuring amid intense competition with Douyin, marking the first adjustment since the "Retail + Technology" strategy was introduced in September 2021 [1] - CEO Wang Xing emphasized the need to consolidate efforts and enhance efficiency to better serve customers [2] Organizational Changes - The restructuring involves significant integration of core local business units, including the "To Home" and "To Store" segments, which will now report to Senior Vice President Wang Puzhong [1][2] - Other business units such as Dazhong Dianping, SaaS, cycling, and charging services will be overseen by Senior Vice President Zhang Chuan [1][2] - Wang Puzhong has taken on the most critical responsibilities, overseeing the two main business groups and two major platforms, indicating a strategic focus on core operations [2] Competitive Landscape - Douyin's local life services have gained significant traction, capturing approximately one-third of Meituan's total transaction volume, estimated at nearly 200 billion RMB [2] - Meituan's stock price has faced pressure, hitting a four-year low, falling below the IPO price of 69 HKD [2] Strategic Focus - The integration of "To Home" and "To Store" businesses is seen as a strategic move to enhance consumer experience and operational efficiency [5] - The restructuring reflects a commitment to improving organizational efficiency and product experience, with a focus on local, retail, technology, and internationalization [5]