Mastercard: AI and Personalized Offers Drive the Future of Brands and Banks

Jill Moser, SVP Offers, Loyalty at Mastercard, told Karen Webster that we’re entering a new age of hyper-personalization, where context is critical.Loyalty programs, of course, have been around for decades. As Webster noted, the granddaddy might be Neiman Marcus’s InCircle program, which made the firm the first luxury retailer to debut a loyalty program, way back in 1984. Airlines’ rewards programs are pretty much ubiquitous.But by and large, those programs are not, and have not been, personalized — in fact ...