Susan Credle to Become First-Ever IPG Creative Advisor

Core Insights - Interpublic Group (IPG) has appointed Susan Credle as its first-ever Creative Advisor, while she continues her role as Chair of FCB through 2024 [1][2] - The new role aims to enhance the culture of creativity across IPG's agencies and integrate creative perspectives into emerging offerings like commerce and marketing technology [1][2] - Susan Credle has a strong track record, having led FCB to significant industry recognition, including being named Cannes Lions Global Network of the Year for five consecutive years [3] Company Overview - IPG is a values-based, data-fueled, and creatively-driven provider of marketing solutions, with total revenue of $10.93 billion in 2022 [6] - FCB, part of IPG, is recognized for its creativity and success, having been named Cannes Lions 2022 2 Global Network and has a presence in 80 countries with over 8,000 employees [6] Leadership and Impact - Philippe Krakowsky, CEO of IPG, emphasized the importance of Susan's leadership in extending creative impact across the company and enhancing brand growth [3] - Susan Credle is known for her significant contributions to major brands, including campaigns for M&M's and Allstate, and has been instrumental in driving business growth for clients like Michelob ULTRA [4] Industry Recognition - Susan Credle has received numerous accolades, including being the first woman to chair The One Club for Creativity and serving on various industry committees advocating for diversity and inclusion [4][5]