Simon Property Group Leverages Digital Loyalty Tech to Drive Brick-and-Mortar Visits

Simon Property Group is leveraging technology to maintain shoppers’ visits to on-site stores in the face of growing competition from eCommerce players.The largest mall owner and developer in the U.S. has driven revenue increases, reporting Monday (Feb. 5) that, in the final quarter of 2023, it saw a 9% year-over-year uptick, with revenue for the full year up 7%.David Simon, the company’s chairman of the board, CEO and president, noted on a call with analysts that the firm is leveraging consumer-facing techn ...