Snapchat Turns to Subscriptions, AI Features to Offset Declining ARPU

As Snapchat struggles with declining revenue per user, the social media platform is looking to its burgeoning subscription offering, and its artificial intelligence (AI) capabilities therein, to bring in more revenue.The app’s parent company, Snap, reported in its Q4 and full year 2023 financial results Tuesday (Feb. 6) that average revenue per user (ARPU) dipped 5% year over year in the quarter, even as it rose by 2% in North America.Looking toward “accelerating and diversifying” its revenue growth going f ...