Taco Bell Sees Record Digital Sales as Parent Yum Brands Invests in Tech

Taco Bell parent Yum Brands is continuing its investment in digital technology.During a quarterly earnings call Wednesday (Feb. 7), CEO David Gibbs noted that digital sales were up 22%, as the company dealt with challenges, including conflicts in the Middle East and shifting consumer behavior.The trend was on display at Taco Bell, which saw a record digital sales mix during the quarter, at 31%, up seven points year over year. Kiosk sales were a large driver too, Gibbs said, up 15 points from the fourth quar ...