Pinterest Pins Hopes on Improved Checkout to Boost Sales

As social media platforms compete to capture consumers’ impulse spending, Pinterest has been making changes to the shopping experience to drive in-app and on-site purchasing.The social media company shared Thursday (Feb. 8) on an earnings call accompanying the release of its fourth-quarter and full-year 2023 financial results that it is improving the buying process to drive monetization.“We … made significant advancements on the shoppability of the platform,” Pinterest CEO Bill Ready told analysts during th ...