Golden Sun Health Technology Group Limited Announces Strategic Transition into the Wellness Industry in China

Core Insights - Golden Sun Health Technology Group Limited has transitioned from providing tutorial services to focusing on the wellness industry in China, aiming to establish wellness brands and an e-commerce platform for wellness products [1][4] Group 1: Strategic Transition - The company has been actively working on its strategic transition since 2023, establishing its own wellness brands and an e-commerce platform to promote and sell wellness products [1] - In August 2023, the company established a subsidiary, Shanghai Jinheyu Biotechnology Co., Ltd., which developed oral health products using Fuding White Tea and traditional Chinese medicines [2] - The company launched these oral health products on major e-commerce platforms in China, including JD.com, Taobao, Red, and Yundinghuo in December 2023 [2] Group 2: Marketing and Product Development - In January 2024, the company's subsidiary, Zhejiang Golden Sun Selection Technology Co., Ltd., launched a livestreaming channel on Douyin to market healthy agricultural products [3] - The livestreaming service connects producers and consumers, promoting a healthy lifestyle to a targeted audience [3] - The company made equity investments in three Chinese wellness companies in 2023, further solidifying its presence in the wellness sector [3] Group 3: Leadership Perspective - The Chairman and CEO of the company expressed enthusiasm about the strategic transition into the wellness industry, highlighting the importance of adapting to a challenging business landscape and the potential for long-term growth [4]