UFC® and Black Rifle Coffee Company Announce Multi-Year Live Event Marketing Partnership

LAS VEGAS & NEW YORK--(BUSINESS WIRE)--UFC®, the world’s premier mixed martial arts organization and Black Rifle Coffee Company (NYSE: BRCC) (“BRCC”), a rapidly-growing, mission-driven premium coffee company founded to support veterans, active-duty military, and first responders, today announced a new multi-year marketing partnership. BRCC will become the exclusive “Official Coffee of UFC” in the U.S. With the sponsorship, BRCC will bring its distinct brand of caffeine-fueled energy to fans at UFC’s bigges ...