Amid Cutbacks, Instacart Digitizes the Aisles to Create Omnichannel Stores

Even as Instacart is undergoing major layoffs to cut costs, the company continues to invest in fully digitizing the physical store to boost omnichannel efficiency.CEO Fidji Simo said in a Tuesday (Feb. 13) letter to shareholders discussing the company’s fourth-quarter 2023 financial results that Instacart is laying off hundreds of employees in an effort to cut costs and boost margins.“Today, we made the tough decision to part with approximately 250 of our talented team members,” Simo stated. “This will allo ...