Burberry faces brand destruction if outlet strategy persists, says UBS

Burberry Group PLC (LSE:BRBY) is at a fork in the road, with the left path leading to luxury and the other leading to the lesser premium segment. But while Burberry’s strategy is firmly fixed on brand elevation, taking the left path could come with a considerable sacrifice. On the chopping block? The high-end clothing industry’s contentious practice of outlet sales. The outlet channel in the clothing sector refers to manufacturers and retailers selling their surplus, discontinued, or slightly defective merc ...