High Maximum Benefit Dental Insurance Sales Skyrocket

Company Overview - DentalInsurance.com is a leader in dental insurance comparison shopping, having been launched in 2001 by Mark Kelsey and headquartered in Los Angeles, California [4] - The company has an A+ rating from the Better Business Bureau and a 4.5 stars out of 5 rating on TrustPilot [4] Sales Performance - In 2023, DentalInsurance.com reported a 122 percent increase in annual sales of high maximum benefit dental plans compared to 2022 [1] - Core business sales were driven by organic search engine traffic, search engine marketing, and affiliate advertising [1] Market Insights - The average maximum benefit for dental plans offered by DentalInsurance.com in 2023 was $1,893, with high maximum benefit plans defined as having an annual limit of at least $2,500, which is 32 percent above the national average [2] - High maximum benefit plans accounted for 40 percent of core sales in the third quarter of 2023 [3] Strategic Decisions - The company strategically decided to offer more high maximum benefit plans in response to rising dental care costs due to inflation and the impact of COVID-19 [3] - DentalInsurance.com provides a variety of high maximum dental plans from major brands such as MetLife, Cigna, and Humana [3]