Cai Jing Wang·2024-02-27 08:10Core Insights - Several banks have launched gold jewelry products, including bracelets, hairpins, necklaces, and pendants, through their mobile banking platforms, indicating a trend towards diversifying product offerings in the gold market [1][2] - The prices of gold bracelets from banks are competitive compared to traditional gold shops, with a variety of styles available [2][3] - The demand for gold jewelry has surged, particularly during the Spring Festival, with significant year-on-year growth in sales [3] Summary by Category Bank Offerings - China Merchants Bank offers a "Zhaofufu Chuanjiagu" gold bracelet weighing 30 grams priced at 16,815 yuan, equating to 560.5 yuan per gram [1] - Minsheng Bank's "Fuqiyuanman" gold bracelet weighs 20 grams and is priced at 12,099 yuan, or 604.95 yuan per gram [1] - Industrial and Commercial Bank of China sells a gold bracelet weighing 28 grams for 19,800 yuan, averaging 707.14 yuan per gram [1] Market Trends - The gold market has seen a notable increase in consumption, with a total of 1,089.06 tons of gold consumed in 2023, marking an 8.78% increase year-on-year [2] - Gold jewelry consumption specifically reached 706.48 tons, up 7.97% from the previous year [2] - The Spring Festival period saw a 20% increase in gold and jewelry sales, significantly outpacing overall retail growth [3] Consumer Preferences - The introduction of dragon-themed gold products has gained popularity, with banks launching various dragon-themed gold bars and jewelry [2] - The "抱抱龙" series and other dragon-themed items have been well-received, reflecting consumer interest in symbolic and auspicious products for the Year of the Dragon [2]